unfilter. — Making Skincare Smarter, Personalised & Transparent

A skincare intelligence platform helping consumers make better product decisions through ingredient-level analysis and personalised skin compatibility.

Category

Beauty & Technology

Key focus

Brand Awareness & Consumer Education

year

Platforms

The Goal

Build awareness and trust for unfilter. by translating its technology and ingredient intelligence into simple, engaging content that educates consumers, drives platform discovery and encourages skincare users to find products suited to their individual skin profiles.

Our Approach

  • Educational skincare content

  • Ingredient-led storytelling

  • Myth-busting and misconception-led content

  • Product vs. product comparisons

  • Skin concern focused content

  • Simplifying complex skincare science

  • Relatable skincare consumer insights

  • Product discovery and recommendation content

  • Founder and brand storytelling

  • Reels designed around strong skincare hooks

  • Building trust through transparent, non-brand-biased messaging

Results

Make personalised skincare mainstream

AWARENESS

Drive skincare users to discover their match

GROWTH