unfilter. — Making Skincare Smarter, Personalised & Transparent
A skincare intelligence platform helping consumers make better product decisions through ingredient-level analysis and personalised skin compatibility.
The Goal
Build awareness and trust for unfilter. by translating its technology and ingredient intelligence into simple, engaging content that educates consumers, drives platform discovery and encourages skincare users to find products suited to their individual skin profiles.
Our Approach
Educational skincare content
Ingredient-led storytelling
Myth-busting and misconception-led content
Product vs. product comparisons
Skin concern focused content
Simplifying complex skincare science
Relatable skincare consumer insights
Product discovery and recommendation content
Founder and brand storytelling
Reels designed around strong skincare hooks
Building trust through transparent, non-brand-biased messaging
Results
Make personalised skincare mainstream
AWARENESS
Drive skincare users to discover their match
GROWTH
